Once you have launched a new website your main goal is to generate traffic. One of the best ways to do this is through Search Engine Optimisation (SEO). SEO is making a website as friendly as possible to sites like Google and Bing. The friendlier Google finds your site, the higher it will rank when people search certain keywords.
How Do I Make My Site SEO Friendly?
Making a website SEO friendly is not as technical as you my fear. We have listed 10 checks you can make on each page to appeal to the world’s largest search engines.
H1 / Post Title
Your keyword should ideally be as near to the start of your page title as possible.
H2 / Subheading
Your subheadings need to contain the keyword. However, you can reword to prevent a post sounding too repetitive.
Image Alt Tag
The feature image you choose will need an alt tag. In that you should always include the keyword.
Image File Name
Your image file name needs to contain the keyword.
Your keyword simply must be in the page title. If it isn’t then realistically you’ve chosen the wrong keyword.
As tempting trying to put the keyword in your content as much as possible, overuse will actually harm your SEO. Focus on trying to enter it in the first paragraph twice then use keyword synonyms in the remainder.
Make your URL as short as possible and always include the keyword.
Set up your page breadcrumbs to utilise the post title. This will ensure your target keyword appears in them.
Your Meta description may not appear visually to a casual visitor to your site but Google’s bots will see it. Make sure the keyword is in there for them to find.
Page Load Speed
A web page should ideally load in less than 3 seconds. Any more and your visitors tend to navigate away, and your SEO is impacted negatively.