Our designers and developers place at the centre of every website they produce one simple component – The User Experience.
The User Experience?
A website creates a perception and response in the visitor or user and this is what we refer to in the web design industry as the user experience.
Rather then the physical action, the user experience (or UX as it’s known as in the industry) is the feeling and emotion the user has to a service or product.
So How Can A Website Improve User Experience?
There are many subtle little ways of creating a positive experience for your users and below we’ve detailed 8 tricks you can use to improve this on your website.
Pay Attention To Your Headings
As you can see in this blog, we use headings regularly to compartmentalise the content. Sub headings also break up large bodies of text which can be forbidding to your reader.
A good sub heading should also include keywords that make it clear what the content is about – for example we’ve used ‘Heading’ in the sub header to this section.
Avoid Stock Images
The likes of Shutterstock and Alamy provide fantastic stock images that are crisp, professional and meet almost every need. However, they are typically impersonal and far from unique to your website.
Fresh, authentic images of your own make your website feel more personable to your visitors so are well worth the extra effort.
Vary Your Text Content
As alluded to above, nothing puts off a visitor more than huge, long paragraphs. They appear daunting and many visitors will not undertake the effort to read it.
By using bullet points and number lists, in addition to sub headings, you create a much more inviting page.
White Space Is Your Friend
The importance of white space (blank areas around text and image content) has caught the attention of web designers recently.
Too little white space and the page looks cluttered and daunting to your visitor. Too much and it looks boring and sparse. The key is find the medium ground so the content flows naturally.
Interactive Content Is Engaging Content
The days of static web content are passing fast. Most modern websites include some form of interactive content which attracts and maintains attention.
From subtle techniques which see text change colour when the cursor is nearby, to call to action buttons that flip when hovered over – the possibilities are endless.
Over 50% of web traffic is now using mobile devices, a percentage that continues to grow year on year. Mobile users regularly abandon a website that doesn’t have a mobile version.
It also harms your SEO ranking on Google if your website isn’t fully optimised as Google has understood the importance of mobile user’s attitudes.
Review & Personalise Your Error 404 Page
One of the basic checks prior to going live with any website is to test for broken links that then send your visitors to an Error 404 page.
However, creating a personalised 404 page can prove beneficial as it allows you still to engage with visitors when they do venture there.
Speed Is Critical
The pace of modern life is reflected online – consumers expect everything now – and web pages loading is no exception.
Studies show a majority of users will abandon a web page if it hasn’t loaded within 3 seconds. Check out this guide on optimising your page loading times.
How Can Web Design Mersey Improve Your User Experience?
Our team at Web Design Mersey have spent years designing and developing websites with User Experience at their heart.
We offer a variety of packages to assist our customers with all their web design needs.
Contact our team today for a free, no obligation quote.